Product Led Growth and the impact on Customer Acquisition Cost
SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders
How to Measure the Cost Efficiency of Conversions
SAS metrics 101 does cat payback period and cat ratio that you and I are talking about need to be recast for this whole PLG model. Kyle Poier, who is an open view ventures and one of the better thought leaders out there. He didn't really come up with too many cost or efficiency metrics it was more conversion metrics. But Dave I actually think we do need two or three new metrics to measure the cost efficiency of converting premium.
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