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3min chapter
Product Led Growth and the impact on Customer Acquisition Cost
SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders
How to Calculate the Cost and a PLG Model of Acquiring a Customer
Dave Kellogg: How do you calculate churn? Ray growth: I recommend three financial return models, metrics. Kellogg: You're going to look at it by segment. Reich: There was just a lot of thought and maturity that needs to go into how do you determine the cost and a PLG model of acquiring a customer starting with what in the hell is a customer. All right, well, that's a wrap to today. Send questions and feedback to sastalk podcast at gmail.com.
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