Product Led Growth and the impact on Customer Acquisition Cost
SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders
How to Calculate Your PLG Motions
The land is that first license. And I think if you're an enterprise on your scale, the land is going to be everything you get from that person and everyone touched by them in year one. So it was 100 unit land. The good news is that reduces your customer acquisition cost rate divided by 100. The bad news is it's going to lower your N.R. off the one and calculate off the 100. You can't have your cake.
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