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2min chapter
Product Led Growth and the impact on Customer Acquisition Cost
SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders
The Hidden Value Prop Behind Freemium Growth
SAS CEO Ray Maguire says free trials are still in the early days of their use. He argues that it's more about top of funnel conversion than customer acquisition cost efficiency. Free trial models go all the way back to open source, he adds.
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