3min chapter

SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders  cover image

Product Led Growth and the impact on Customer Acquisition Cost

SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders

CHAPTER

How to Make Money With a Two Hop Filter

The most interesting question on this, are your individual paid users. And they great leads, because they convert at a phenomenal rate into opportunities and deals. These are the world's best leads, or they in fact crappy customers who churn at a you know 40% annual rate and give you almost no money. But I do think a lot of confusion happens in that dichotomy. Do we have a specific recommendation for our listening audience? So, we have one way but it comes to catch.

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