2min chapter

SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders  cover image

Product Led Growth and the impact on Customer Acquisition Cost

SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders

CHAPTER

The Evolution of Fertility Quotion

If you look at Atlassian Atlassian was right one of the first product leg growth companies. A lot of their marketing was done in development communities, the stack overflows and get hubs. And then because I think even they eventually collapsed and hired salespeople and started doing big enterprise deals. But like all roads lead to Rome, all roads lead eventually,. Even for Atlassian I believe to having sales people go kind of all these users into big multi year enterprise contracts.

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