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3min chapter
Product Led Growth and the impact on Customer Acquisition Cost
SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders
How to PLG Motions Impact Customer Acquisition Costs
Gl G companies have a higher percent of revenue going to sales and marketing. Once they hit a key inflection point is around 50 million, then a sales lead. We want to talk about how this whole free trials or premium impacts cap. How to PLG motions impact customer acquisition cost metrics. It can be a major major difference in your CAC ratio.
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