Product Led Growth and the impact on Customer Acquisition Cost
The Metrics Brothers (fka SaaS Talk)
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The Importance of Product Qualified Leads
The overall conversion rate from free premium users to pay users is only 10%. So PQLs have a 2.5x higher conversion rate. There's a 25% conversion rate at median day from a PQL product qualified lead to a paid customer. If you're running this kind of model it's going to pop something out for sales to go pursue or BDRs to go qualify.
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