150: How Salespeople Use Data, Salesforce vs. Snowflake, and How LLMs Are Transforming Sales with Brendan Short of Groundswell

Highlights from this week’s conversation include:

• Brendan’s background and journey to Groundswell (2:25)
• The impact of generative AI on sales reps and product building (5:38)
• Lead sourcing challenges (12:22)
• Salesforce as a data model (14:30)
• The need for guardrails in building applications around sales (24:37)
• The question of interfaces in the layers of Salesforce (26:11)
• A UI solution for sales and marketing (30:45)
• The future of logic and machine learning models (37:11)
• The battle for data ownership (39:36)
• Actioning data and the role of refineries (46:03)
• The potential for decentralized systems using generative AI (46:59)
• Product building for the future (57:47)
• Building trust in data tools (59:10)
• The era of innovation (1:09:20)
• Final thoughts and takeaways (1:10:43)

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.