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150: How Salespeople Use Data, Salesforce vs. Snowflake, and How LLMs Are Transforming Sales with Brendan Short of Groundswell
The Data Stack Show
How to Improve Your Lead Score
Brendan Short is the founder and CEO of groundswell, a company that uses generative AI to help salespeople sell their products. He spoke with us about what he's learned so far on the go-to-market side in his new role as an executive at groundswell. The show has been really amazing for me because I feel like we scratch the surface when it comes to ML workflows and ML ops. We'd love to have you back on soon for a part of the video just to dig into that piece of it in particular.
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