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150: How Salespeople Use Data, Salesforce vs. Snowflake, and How LLMs Are Transforming Sales with Brendan Short of Groundswell
The Data Stack Show
Data Unlocks the Ability to Bring on Board Customers
The pain is as a salesperson, you're responsible for trying to bring on board customers. And so the way that it works today is sales reps are just literally manually researching across a bunch of different tools. What data unlocks is focus, right? Data unlocks the ability for you to say, I'm going to focus on these three companies this month for certain reasons. There's lots of different reasons and those reasons sit in these siloed tools.
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