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150: How Salespeople Use Data, Salesforce vs. Snowflake, and How LLMs Are Transforming Sales with Brendan Short of Groundswell
The Data Stack Show
The Challenges of the Warehouse and Data Models
The challenge is that for most companies, when you think about a data team interfacing with a go to market team and trying to get stuff into Salesforce. The problem is it's extremely expensive. It's very difficult to maintain. And there tend to be like just a few people who can understand these custom things that are built on top of it. That's why the warehouse is very appealing in terms of creating more flexibility where you don't have the limitations necessary.
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