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150: How Salespeople Use Data, Salesforce vs. Snowflake, and How LLMs Are Transforming Sales with Brendan Short of Groundswell
The Data Stack Show
The Difference Between Growth Motion and Product of Growth
product of growth is really, I think, the tip of the iceberg around where the source of truth is moving. So if somebody signs up and starts using zoom, they might be at a fortune 500 company. That sign up actually may not literally the sales rep that owns that account are responsible for reaching out to that account. And so it's just such a high volume game for these PLG companies. All of the users are not going into the quote unquote source of truth for the sales team, which is a big problem.
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