150: How Salespeople Use Data, Salesforce vs. Snowflake, and How LLMs Are Transforming Sales with Brendan Short of Groundswell
The Data Stack Show
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The Difference Between Growth Motion and Product of Growth
product of growth is really, I think, the tip of the iceberg around where the source of truth is moving. So if somebody signs up and starts using zoom, they might be at a fortune 500 company. That sign up actually may not literally the sales rep that owns that account are responsible for reaching out to that account. And so it's just such a high volume game for these PLG companies. All of the users are not going into the quote unquote source of truth for the sales team, which is a big problem.
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