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150: How Salespeople Use Data, Salesforce vs. Snowflake, and How LLMs Are Transforming Sales with Brendan Short of Groundswell
The Data Stack Show
How to Build Trust With the Person Receiving the Signals
Britain: How do you build trust with the person who is receiving the signals, and I'll get various specific here. The data team at rudder sack sends a lot of signals into a tool called six cents that sort of collects like marketing website usage data product usage data. We send it into six cents, they combine it with other intent data and sort of they can create composite scores which are very powerful. It's hard even if you show everyone all the data and prove to them where this is 100% or 18. And so when you have a generative AI tool, making recommendations, you kind of have like one maybe two chances to sort of get it right.
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