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150: How Salespeople Use Data, Salesforce vs. Snowflake, and How LLMs Are Transforming Sales with Brendan Short of Groundswell
The Data Stack Show
The Importance of a Source of Truth in Sales
Salespeople don't care too much how they interface with this data, but they do need a source of truth that they can trust. I think the where we're seeing kind of this source of truth shifting from sales force to the data warehouse is okay so maybe there's more. And these roles are, and that's like just an indication of what a complex domain sales is, and we have to respect that.
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