The Seed Stage - formerly "the June Podcast"

Create Your Own Product-Led Growth Strategy | Ben Williams (Snyk, Product-Led Geek)

Jul 25, 2023

53:56

Creator website

AI Chapters

Episode notes

Introduction

2min

The World of B2B Says Growth in PLG

2min

PLG at SNCC

2min

The Importance of Thinking First Principles

2min

The Importance of Alignment in Product-Led Growth

3min

Sneak: A Growth Function

4min

The Importance of Having a Separate Growth Function

5min

How to Prioritize Growth Experiments

2min

How to Categorize Your Bets

2min

10.

The Role of Customer Feedback in Product Development

2min

11.

How SNCC Landed With PLG

4min

12.

The Future of Product Led PLG

2min

13.

How to Be Product Led With Product Led Sales

2min

14.

How to Use Product Led Sales to Drive New Business

4min

15.

The Benefits of Targeting Your Sales Solution

2min

16.

How to Measure and Quantify the Success of Growth Initiatives Within B2B Startups

2min

17.

The Importance of Engagement in PLG

2min

18.

How to Avoid Bias With Engagement

3min

19.

What Metrics Should PRG Companies Be Tracking in Their Early Days?

4min

20.

How to Separate Metrics Into Multiple Views

2min

21.

How to Interpret Quality Metrics

3min

🎙️ Join us in this captivating conversation with Ben Williams, the former VP of Products at Snyk, and better known today as The Product-Led Geek. As an expert in product-led growth (PLG), Ben brings a wealth of knowledge and experience to the table.

👉 We spoke about: