The Seed Stage - formerly "the June Podcast"

Create Your Own Product-Led Growth Strategy | Ben Williams (Snyk, Product-Led Geek)

Jul 25, 2023
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Episode notes
1
Introduction
00:00 • 2min
2
The World of B2B Says Growth in PLG
01:54 • 2min
3
PLG at SNCC
04:17 • 2min
4
The Importance of Thinking First Principles
05:57 • 2min
5
The Importance of Alignment in Product-Led Growth
07:38 • 3min
6
Sneak: A Growth Function
10:12 • 4min
7
The Importance of Having a Separate Growth Function
14:03 • 5min
8
How to Prioritize Growth Experiments
18:46 • 2min
9
How to Categorize Your Bets
20:28 • 2min
10
The Role of Customer Feedback in Product Development
22:32 • 2min
11
How SNCC Landed With PLG
24:52 • 4min
12
The Future of Product Led PLG
28:39 • 2min
13
How to Be Product Led With Product Led Sales
31:06 • 2min
14
How to Use Product Led Sales to Drive New Business
33:29 • 4min
15
The Benefits of Targeting Your Sales Solution
37:28 • 2min
16
How to Measure and Quantify the Success of Growth Initiatives Within B2B Startups
39:01 • 2min
17
The Importance of Engagement in PLG
41:19 • 2min
18
How to Avoid Bias With Engagement
42:58 • 3min
19
What Metrics Should PRG Companies Be Tracking in Their Early Days?
45:36 • 4min
20
How to Separate Metrics Into Multiple Views
49:18 • 2min
21
How to Interpret Quality Metrics
51:02 • 3min