Create Your Own Product-Led Growth Strategy | Ben Williams (Snyk, Product-Led Geek)
The Seed Stage - formerly "the June Podcast"
00:00
How SNCC Landed With PLG
SNCC has always been product-led, even if it wasn't called product-led. DevOps and the whole shift left movement provided a real opportunity to approach application security very differently from the way that the incumbents were doing things. I think one thing it really reinforced for me is just how developer tooling is such a great fit for that go-to-market motion.
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