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Create Your Own Product-Led Growth Strategy | Ben Williams (Snyk, Product-Led Geek)
The Seed Stage - formerly "the June Podcast"
The Benefits of Targeting Your Sales Solution
The reasons you do that as a sales company are go-to-market efficiency. And I think the truth is it's better than before. Ultimately, if you've got better qualified leads, once they are ready to be engaged with, and it might take many months for them to be in a state where they've got qualified usage that means it's the right time to engage. But where you've got those accounts that are basically feeding your, fueling your sales pipeline and to much higher quality leads and typically shorter sales cycle because a lot of that pre-qualification of value is already being done, then your sales motions inherently become more efficient. So I was going to say, that's
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