Create Your Own Product-Led Growth Strategy | Ben Williams (Snyk, Product-Led Geek)
The Seed Stage - formerly "the June Podcast"
Sneak: A Growth Function
In growth, we weren't building out new features, but what we were doing was finding the acquisition channels that would scale effectively. We were focusing on things like onboarding and activating those users such that as many of them could be successful in a self-serve manner. There is this very famous hack that you mentioned a few times on another podcast that I heard with sneak, which is the badge being added to the pull request. Was this one adding value in the end? Potentially it was, right? So actually, there were badges. That was actually something separate.
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