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Create Your Own Product-Led Growth Strategy | Ben Williams (Snyk, Product-Led Geek)
The Seed Stage - formerly "the June Podcast"
How to Use Product Led Sales to Drive New Business
The first thing you've got to assess is what's the right flavor of PLG for our company. You could, for example, leverage product usage data to farm your existing customer base for expansion opportunities or detect and intervene in churn risk accounts. If there's a saleable offering that makes sense for individuals or teams at the lower end of the market, that might be something that's worth investigating. So many variables, the market who your users are, whether they're out there just trying to find solutions to problems they have,. Your company culture and so on. What's right for one company, won't be right for the next.
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