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Create Your Own Product-Led Growth Strategy | Ben Williams (Snyk, Product-Led Geek)
The Seed Stage - formerly "the June Podcast"
What Metrics Should PRG Companies Be Tracking in Their Early Days?
I love product-influenced revenue, which is the revenue that comes from originates where any meaningful activity was experienced in the product before there was any sales outreach. If you do what Sink did and work your way to thousands of users, thousands of free users before you introduce any monetization, then you're going to be more focused on those product metrics than anything else right in your early days. Net dollar attention is always a staple metric. Tracking paid conversion rates, whether that's self-serve or with sales, tracking things like CAC payback period are also important.
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