How to Measure and Quantify the Success of Growth Initiatives Within B2B Startups

I'd love to know how you approach measuring and quantifying the success of growth initiatives within B2B startups. What metrics do you consider the most important? I think the answer to this is really dependent on things like the growth strategy and the go-to-market strategy. So quantified success would look very different for traditionally top-down sales lead companies who are looking to introduce aspects of product-led sales. Their success metrics, that looks different than it would for a PLG native, pure self-serve product. Even then, some key metrics are going to look different. For example, if your acquisition channels bias towards content or if they bias towards virality,. There's