Create Your Own Product-Led Growth Strategy | Ben Williams (Snyk, Product-Led Geek)
The Seed Stage - formerly "the June Podcast"
The Importance of Engagement in PLG
For PLG companies, I'm a big fan of engagement-based North Star metrics. The core action for SNEC was Teams fixing. It wasn't the fact that we could find vulnerabilities or show them. We cared about security being a team sport.
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