Wizards of Ecom

#251-Conversion 101 - How to Use Brand Analytics + Search Query Performance Succesfully with Daniel Fernandez

Nov 30, 2022

41:15

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Highlights

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Episode notes

How Can People Get Ahold of You and Your Services and Say Hello?

02:05

Using the SQP, We Can Do This With Computer Speakers

03:09

What Is the Difference Between Search Volume and Conversion Rate?

04:00

Introduction

6min

Search Query Performance, SQP, Amazon Search Terms Tab

4min

What Is the Difference Between Search Volume and Conversion Rate?

4min

Using the SQP, We Can Do This With Computer Speakers

3min

I Love PPC, but I Love to Not Steal the Show, Right?

2min

How to Calculate the Average CPC Cost Per Click for Amazon PPC

4min

Do You Want to Know if Your Product Doesn't Exist Yet?

3min

Using Data Gathering to Optimize a Product

3min

What Are the Most Common Mistakes When It Comes to Brand Analytics?

3min

10.

Is There a Specific Time Frame?

3min

11.

How Much Is This Going to Impact My Business?

2min

12.

What Are Your Top 3 Favorite Books?

3min

13.

How Can People Get Ahold of You and Your Services and Say Hello?

2min

It’s always important to know how a tool could help us maximize something to successfully optimize our brand. Reason why we have our guest here Today, Daniel Fernandez of AMZ Clever to enlighten us about what Amazon Brand Analytics does, its features, and valuable insights it could provide our brand and some tricks to go along with it.

Listen in this loads of insightful episode and learn a nugget or two you may implement right away.

In This Episode:

[00:45] Daniel Fernandez on the show.

[03:45] Why VSR doesn’t work?

[07:25] The difference between search volume and SEO.

[11:40] Choosing date range.

[17:15] Organic results.

[25:50] Data gathering.

[28:30] Common mistakes newbies make in brand analytics.

Guest Links and References:

Website: https://www.amzclever.com/

Email: daniel@amzclever.com