#251-Conversion 101 - How to Use Brand Analytics + Search Query Performance Succesfully with Daniel Fernandez
Wizards of Ecom
00:00
Using the SQP, We Can Do This With Computer Speakers
In the SQP side, an asen is giving us our own asens, number of purchases, and number of clicks. Some people confuse that with conversion rates. They call it conversion share, which is simply what percentage of total purchases. So putting those two together, so dividing purchases, divided by clicks, we can find out that this number one asen had 11% conversion rate, organic conversion rate for that keyword search, search query of computer speakers.
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