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#251-Conversion 101 - How to Use Brand Analytics + Search Query Performance Succesfully with Daniel Fernandez
Wizards of Ecom
How to Calculate the Average CPC Cost Per Click for Amazon PPC
The higher our conversion rate, or let me put it this way, the more comparable our conversion rate to the products at the top, the higher the chances that we will be able to make it to the top. The other thing too is with this conversion rate benchmark, we're able to do projections. So you plug in these data points, and then all of a sudden, now you know what your ad spin is going to be per month.
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