#251-Conversion 101 - How to Use Brand Analytics + Search Query Performance Succesfully with Daniel Fernandez
Wizards of Ecom
00:00
What Is the Difference Between Search Volume and Conversion Rate?
Amazon is giving us the total purchases, the all products that got purchases for that keyword. And they're giving us our purchases, like the number of purchases that we got amongst all of our products combined or per ASIN. What other tools do not do is number of purchases and their conversion rate. They leave you at the search volume, which is an estimate. Now what we're talking about is getting all of it and getting all ofIt from the source from Amazon itself. So this basically means the difference between search volume and really actually keywords that are converting.
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