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#251-Conversion 101 - How to Use Brand Analytics + Search Query Performance Succesfully with Daniel Fernandez
Wizards of Ecom
Is There a Specific Time Frame?
I would encourage everybody to implement this as soon as you can. The action is most important. That's super important. Are there any questions that they should ask and I haven't? Just maybe just say how to calculate this in terms of an Excel or something like that. You don't even have to do it on a spreadsheet. If you do it like one or two keywords here and there, like in my agency, we do have an internal system that just can calculate this more like many keywords at once that we've built that just makes the process faster.
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