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#251-Conversion 101 - How to Use Brand Analytics + Search Query Performance Succesfully with Daniel Fernandez
Wizards of Ecom
I Love PPC, but I Love to Not Steal the Show, Right?
Is organic conversion rate considered like PPC or is that with PPC included? This was one of the frequently asked questions in our telegram chat. We think it's simply when people see the words sponsored, they are just a little bit less willing to buy. If we got 0.3% conversion rate organically, probably our PPC conversion rate is going to be 10%, 20% lower than that.
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