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#251-Conversion 101 - How to Use Brand Analytics + Search Query Performance Succesfully with Daniel Fernandez
Wizards of Ecom
Search Query Performance, SQP, Amazon Search Terms Tab
The search query performance, SQP for short, is found in the brands tab of SLS Central. You need brand registry for this to appear and you need to have active products for these to get populated. And on each search, there's at least 48 products, right? So each search is really at least 48 impressions. Also, how many sales they're getting for those keywords, right? This is organic rankings, organic keywords.
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