6min chapter

Wizards of Ecom cover image

#251-Conversion 101 - How to Use Brand Analytics + Search Query Performance Succesfully with Daniel Fernandez

Wizards of Ecom

CHAPTER

Introduction

Daniel Fernandez is the founder and CEO of AMC Clever, a full-service agency serving sellers on Amazon and Walmart. He talks about how to use brand analytics and search quietly in order to really have a successful Keter launch when it comes to product launching. Daniel: VSR doesn't work anymore because by the time something has a high VSR is too late, you're late to the party. The real question is where are my competitors getting their sales from? And to be more specific, which keywords do they really generate for the cyber product?

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