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#251-Conversion 101 - How to Use Brand Analytics + Search Query Performance Succesfully with Daniel Fernandez
Wizards of Ecom
Using Data Gathering to Optimize a Product
This is basically data gathering data to see if you would sell that product, how much would it cost you? Like, so PPC wise, how easy is for you to rank for specific keywords, how competitive it is. Another insight or angle you can use with this is that maybe the, maybe you, these are the right keywords. Maybe your competitors are getting their sales from these and you were also in the right direction. But then you see that your conversion rates are very bad for those keywords, right? So you use that data to optimize your listing. You want to optimize for the robots, but also for the humans.
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