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#251-Conversion 101 - How to Use Brand Analytics + Search Query Performance Succesfully with Daniel Fernandez
Wizards of Ecom
What Are the Most Common Mistakes When It Comes to Brand Analytics?
I've seen many people confusing that for conversion rate, which is very different. Not benchmarking your PPC strategy with this has never been easier than it is now. One has to also look at their product and say, well, how am I better at my different than the rest? That's a litmus test if the market is resonating with your product.
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