Make Things That Matter

#56 Ash Maurya: The Innovator's Gift

Apr 7, 2022

01:05:31

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Highlights

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Episode notes

What Are the Switching Triggers?

03:37

The Innovator's Gift

02:09

What Is the Switching Trigger?

01:43

Introduction

2min

How Did You Become a Product Person?

2min

What a Crazy Journey It Has Been

3min

The Innovator's Gift

2min

What Is the Switching Trigger?

2min

What Are the Switching Triggers?

4min

The Customer Forces Canvas

4min

The Challenge With Customer Conversations

3min

How Do You Conduct Interviews?

4min

10.

The Existing Alternate Interview

3min

11.

The Art of Early Adopter Definition

5min

12.

Early Adopters Share a Triggering Event

4min

13.

Product Market Fit

3min

14.

The Lean Stock Tooling

3min

15.

Using Attraction Modeling to Improve Your Productivity

4min

16.

The Traction Road Map

4min

17.

Is There a Zero to One Stage of a Startup?

3min

18.

How Do You Measure That?

3min

19.

What's the One Thing That Makes Everything Easier?

2min

20.

Who Influenced Your Thinking?

2min

21.

How Your Brain Works?

5min

Ash Maurya introduces "The Innovator's Gift" to help you find problems worth solving, and navigate the uncertainty of new product ideas.

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Links & resources mentioned

Send episode feedback on Twitter @askotzko , or via email

Ash Maurya - LEANSTACK, TwitterAsh's books:New: Running Lean Scaling Lean

People & orgsBob Moesta Tom Chi Tom Chi talk @ MindValley: Everything is Connected - Here's How W. Edwards Deming Peter Drucker Steve Blank Eric Ries Dave McClure Sean Ellis

BooksThey All Laughed: The Fascinating Stories Behind the Great Inventions That Have Changed Our Lives User Story Mapping When Coffee and Kale Compete (JTBD) - Alan Klement Demand-Side Sales - Bob Moesta The ONE Thing Thinking in Systems

Other resources mentionedCustomer forces canvas LEAN canvas Jobs to Be Done (JTBD)The Milkshake Study Recency Bias

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