Introduction

Ashe is the best selling author of running lean and scaling lean. Heis also the creator of the lean canvas, which is one of the most widely used tools out there to visualize how the pieces of a new business all fit together. Ashe has just released his latest thinking on this idea of the innovator's gift in the third edition of his book, running lean. In this conversation, we go deep on where and how you can find problems worth solving,. That is, challenges that are actually worth your time. We explore the sequence of hidden milestones that are on the way to product market fit - ida was not aware of before this conversation.