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#56 Ash Maurya: The Innovator's Gift

Make Things That Matter

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Using Attraction Modeling to Improve Your Productivity

First model, then prioritized, then go test. A theory can an never proven true, but it can definitly proven wrong. The only truth here is when it actually works in the market. That's where the innovator's gift comes in. So don't tell me what problem you're solving. Instead, tell me what's broken in the world. We start by doing some back of the envelope calculations to get out a red kendas even before we build our product. And then the building process starts with getting people talking about their idea on a lean canvas that fits into one page.

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