Is There a Zero to One Stage of a Startup?

"I look at the onphenorial journey as being three stages. I see it through with with many people that i've worked with," he says. "We generally start in the artist stage, where we are building stuff, and it's really cool." He then moves into a business money-making stage before moving to his next chapter of work. 'It took me seven years to transform thinking from kind of the old way of building products to this new way'