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#56 Ash Maurya: The Innovator's Gift

Make Things That Matter

CHAPTER

What Is the Switching Trigger?

Sally Kohn: What is the switching trigger? And like, are there different kinds that we need to be aware of? She says when a pandemic comes along, it changes the world. It breaks a lot of old ways of doing things and all of a sudden people are now more open to behavior change,. How we do it is where the opportunity and that crisis is where we find these opportunities.

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