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#56 Ash Maurya: The Innovator's Gift

Make Things That Matter

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The Art of Early Adopter Definition

The art of early adoptor definition is not trying to find the most specific, distinguishing character tics that also correlate with them buying or wanting to buy your product. If we stay stuck in the steo typical, two guys in a garage in silican valley as the definition of fanocpener, i could miss out on ancpeners all around the world. And so it's kind of contra tot wit coming at it. Your entry point might be while they are looking for a new product and then realize there has been another solution which works better than their current one. So if you don't quite know where people will start looking for products, I think based on where you're

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