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#56 Ash Maurya: The Innovator's Gift
Make Things That Matter
What Are the Switching Triggers?
We are looking for something changing in the world that can be at a mackerel level, so pandemic is one of those. These could be, in the customers world, things that are changing. There could be bad experiences. And then there could be an awareness one. Those kinds of figures are oftentimes hidden below u below the surface. That's where thee innovation opportunity lies.
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