The Challenge With Customer Conversations

Many of the features you get from your customers are really just solutions disguised as problems. Discovery, by definition, requires learning things insigts that we don't know. The other trap people fall into is, let's us go and talk to customers and ask them what they want. This is where, again, customers will usually give us a bunch of surface solutions,. But when we actually go in and buill this, we allus tav, probably live through that.