#56 Ash Maurya: The Innovator's Gift
Make Things That Matter
The Customer Forces Canvas
The customer forces canvas is a tool used to help people make buying decisions. It breaks decision-making down into four factors: inertia, friction, push and pull. The tools can be useful in helping customers decide what products they should buy or not purchase.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
