The Product Science Podcast

The Dan Balcauski Hypothesis: The Most Important Part of Product Pricing is Who and How you Charge

Jan 10, 2023

42:21

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Highlights

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Episode notes

Pricing Can Be Its Own Competitive Dilemma

04:17

Is Avian Facial Spray a Good Value Based Pricing Model?

02:47

How Did You Become So Interested in Pricing?

03:30

Introduction

4min

The Value Conversation Is Core to Pricing

2min

How Do You Approach Customer Segmentation for Pricing and Packaging?

5min

How Do You Find Out Which Things Are Valuable?

2min

How Important Is Qualitative and Quantitative in Pricing?

2min

B2B Versus B2C?

4min

Product Board Interview

2min

Do You Have a Preferential Pricing Orientation?

5min

Is Avian Facial Spray a Good Value Based Pricing Model?

3min

10.

Pricing Can Be Its Own Competitive Dilemma

4min

11.

Pricing Strategy - The Last Elements in Your Services Model

4min

12.

How Did You Become So Interested in Pricing?

4min

13.

What Do You Have to Offer for Your Audience?

3min

Dan Balcauski is the founder and Chief Pricing Officer at Product Tranquility, based in Austin, TX. He focuses on helping high-volume B2B SaaS CEOs define pricing and packaging for new products. Over his career, he has worked in both B2C and B2B companies ranging from startups to publicly traded enterprises.

In this episode of the Product Science Podcast, we cover Dan’s SVCS model for working through pricing and packaging, how to figure out what different customers value, and how to use the 3 common pricing orientations.

Read the show notes to learn more: www.h2rproductscience.com/post/the-dan-balcauski-hypothesis-the-most-important-part-of-product-pricing-is-who-and-how-you-charge