How Do You Approach Customer Segmentation for Pricing and Packaging?

SVCS and its segments value, competitive alternatives, and then strategy. When we're thinking about segments, there's many different ways to think about customer segmentation. We start with who customers are but part of the problem there is that who they are may not often dictate that they actually want different things. And so we really want to get down to that second layer of value based segmentation based upon what is a customer's context constraints,. What is they value to understand what our different customer segments are.