5min chapter

The Product Science Podcast cover image

The Dan Balcauski Hypothesis: The Most Important Part of Product Pricing is Who and How you Charge

The Product Science Podcast

CHAPTER

Do You Have a Preferential Pricing Orientation?

The two dimensions that come to mind for me are the value differentiation as you compare to the others in the competitive landscape. Whether any differences in your pricing are actually a competitive differentiator in themselves. There's cost-based pricing, competition-based pricing and customer value-based pricing often referred to asvalue-based pricing. And I think of them as a journey, as a ladder.

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