2min chapter

The Product Science Podcast cover image

The Dan Balcauski Hypothesis: The Most Important Part of Product Pricing is Who and How you Charge

The Product Science Podcast

CHAPTER

How Important Is Qualitative and Quantitative in Pricing?

I think people get way too enamored with the quantitative. One thing I've learned is there's not one consistent pricing approach for all domains. Also highly recommend Tony Elwick's work who wrote what customers want in ways to get customers to reveal their underlying needs, their outcomes that they're trying to get to.

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