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The Dan Balcauski Hypothesis: The Most Important Part of Product Pricing is Who and How you Charge
The Product Science Podcast
The Value Conversation Is Core to Pricing
Pricing power really only comes from understanding what is the differentiated value that you provide over that competition. The market will set the price for undifferentiated value. How can we position ourselves in the mind of our target customer segments? And then we have to make all the decisions around the pricing and packaging aspects.
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