The Dan Balcauski Hypothesis: The Most Important Part of Product Pricing is Who and How you Charge
The Product Science Podcast
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B2B Versus B2C?
SAS, we tend to have a very low marginal cost and a very high fixed cost. It costs a lot of money to pay engineers to build the software,. but the marginal cost of serving an extra user is nearly infinitescentally small. We need to manage as we think about B2B pricing both in terms of overall visibility, but also how easy it is to go to a G2 website like G2 or get real feedback from other users.
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