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The Dan Balcauski Hypothesis: The Most Important Part of Product Pricing is Who and How you Charge
The Product Science Podcast
Is Avian Facial Spray a Good Value Based Pricing Model?
John MacIntosh: Do you have any examples of a good value based pricing model that's out there? He says Evian created a new product called Avian facial spray. It revives your color cosmetics, and so they were able to charge 70 or 80 x price premium over bottled water because they shifted what the value meant. Macintosh: And I bet for everyone listening, your product is probably much more complex than water.
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