The Dan Balcauski Hypothesis: The Most Important Part of Product Pricing is Who and How you Charge
The Product Science Podcast
How Do You Find Out Which Things Are Valuable?
In jobs to be done, we have an understanding of if we think about a job story versus many people in product management because of the ubiquitousness of agile are used to user stories. We're taking a step back and trying to understand, okay, our product may not even exist yet, but that doesn't mean the customer's problem doesn't exist. And so the best way to go about this is through talking to your customers directly.
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